Archive for February, 2016

PURPLE PIZZAZ! February’s Amethyst Birtstone

Wednesday, February 17th, 2016

Amethyst and diamond pendant by Johnny N at the Diamond and Jewelry Gallery Studio City.

Those with February birthdays can always enjoy the fun and festivities of being born in the month of love. And there’s yet another “glam” bonus to the February-born because the month boasts one of the world’s most admired gems as its birthstone – AMETHYST.

Amethyst is a type of Quartz that offers out stunning palettes of purple that range from deep violet hues o blushing lilacs. In ancient times, Greeks placed a high value on amethyst as the stone was thought to keep its wearers on the sober side by protecting them from drunkenness. The beauty of a gemstone was also assigned abilities such as promoting a balanced mindset in all those who donned it.

At the Diamond and Jewelry Gallery Studio City, you’ll find beautiful showcases stocked full of stunning amethyst jewelry at more than 50% below retail. Or, for a truly exclusive gift for yourself or someone special, have a piece custom designed in your choice of amethyst stones hand-selected by Diamantaire and designer “Johnny N.”

Voted “Favorite Jewelry Store” by the Los Angeles Daily News, the Diamond and Jewelry Gallery Studio City, features one of L.A.’s largest selections of certified GIA & EGL diamonds and exquisite jewelry at affordable prices.

Visit their red-carpet central showroom now during the Mega Carat Clearance Sale for savings of 50-75% off storewide! It’s located at 12456 Ventura Blvd., Studio City, CA (at Whitsett) with free parking in the back. For more information, call 818-982-4411, or visit