Diamond & Jewelry Gallery Blog

For your next fine jewelry purchase, if you want a truly unique piece that tells the world something special about you or the person you’re buying for, consider custom design. There’s a well-trafficked myth in the jewelry industry that says custom design must always be more expensive than manufactured pieces. Ignore it. Because it’s just that; a myth. Custom design can be much less costly than you think.

Here’s the thing: custom design actually can be more expensive. But, it doesn’t have to be. That’s all the more reason why the right jeweler matters so much. Your choice of jeweler makes all the difference in two very key areas: the beauty of your piece and cost of your piece.

Direct your search to lead you to a jeweler noted for excellence in both design and price. Take a look at their featured collections to make sure that he or she designs with the sort of flair and details that appeal to you. And – most importantly – find out what previous customers are saying about them.

One smart and highly-reviewed choice is the Diamond and Jewelry Gallery Studio City, voted “Favorite Jewelry Store” by the L.A. Daily News. In business for more than 40 years, they offer one of L.A’s largest selections of certified diamonds, with discounts often at 50-75% below retail. As the exclusive home of the Signature “Johnny N” Designer Line – and – known as the “engagement ring superstore,” the Diamond and Jewelry Gallery Studio City showroom offers clients 1000s of stunning showcase choices. But, for those looking for something truly special, their reputation as custom design specialists has made them a sort of go-to hub for those who want true masterpiece design at surprisingly affordable prices. In fact, customer referrals are their number one form of business. Here’s why:

#1. They Skip The Middleman. You Save. Being a direct diamond importer means that they are skilled and experienced enough to scout, source and hand select diamonds themselves as opposed to buying them from a middleman. That also means that they can pass those savings onto you. Typically, custom design work can cost up to three times more than manufactured pieces, but, the Diamond and Jewelry Gallery Studio City offers certified diamonds, precious gemstones and custom design labor services to clients for 50-75% below retail pricing.

#2. Expert Work Takes Less Time. You Save. Depending on the intricacy of the piece and the expertise of the Jeweler creating it, a beautifully-designed piece can take anywhere from one week to six weeks to complete. The expert team at Diamond and Jewelry Gallery Studio City uses their more than 40 years of design experience to cut down that time and pass the labor savings directly on to you.

#3. They Put You In the Driver’s Seat. You Save. Some say custom design is risky because you will not see or have access to the piece to make changes before the final outcome. At the Diamond and Jewelry Gallery Studio City, the designers work with you during each phase of design to make sure it meets your approval before completing the finished piece, including wax mock-ups, length adjustments and re-sizing, when appropriate. It’s not all about the nickels and dimes. Staying in control also saves you from the headache of worrying about the final outcome of your piece!

Check out a few experiences from Diamond and Jewelry Gallery Studio City customers:

“When I arrived, the ring was perfect. It was EXACTLY like the picture, and it fit perfectly. I was very impressed. The cost was so good that I would have happily paid double what they charged.” – R.M., Riverside, CA